Swatch Art Journey

Posted on by The Wandering Art Historian

Swatch watches may be an iconic symbol of 1980’s fashion trends, but more recently they have become a way to incorporate your most favorite works of art into your everyday wardrobe. Swatch has routinely partnered with contemporary artists since their inception in 1983. In recent years, Swatch has taken a slightly different approach and has teamed up with art institutions around the world, including MoMA, the Louvre, the Centre Pompidou, the Rijksmuseum and others.

In the most recent collection from the Swatch Art Journey, watches will feature the works of Rene Magritte, Roy Lichtenstein, Hokusai, Muhammad ibn Ahmad Al-Battûtî and Sandro Botticelli.

What do you think of think of these watches? Which ones do you like best? Share your thoughts!

For more on the Swatch Art Journey, please check out this link…

https://www.swatch.com/en-en/watches/art-watches/swatch-art-history.html

For more on the most recent collection of art watches, please visit the following links…

https://www.swatch.com/en-us/watches/art-watches/art-journey.html

https://www.highsnobiety.com/p/swatch-art-journey/

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6 thoughts on “Swatch Art Journey”

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I am an art historian who loves to connect with people through a shared love of ART. My specialty is bringing art history into the 21st century and illustrating how we are creating the art history of the future via today's pop culture. I am also an artist, a freelance writer, an avid reader (I love research!) and a world traveler. I am taking a creative approach to life with an emphasis on all things ART. My journey might look strange, but don't worry - I'm not lost, I'm just wandering.